Facebook_Ads_Toolbox

Magento Extension
Download latest - 2.2.4

Marketing on Facebook helps your business build lasting relationships with people, find new customers and increase sales for your online store. With this Facebook ad extension, we make it easy to reach the people who matter to your business and track the results of your advertising across devices. _This extension will help you:_

**Reach the right people**
Set up the Facebook pixel to find new customers, optimize your ads for people likely to buy and reach people with relevant ads on Facebook after they've visited your website.

**Show them the right products**
Connect your product catalog to Facebook to use dynamic ads. Reach shoppers when they're on Facebook with ads for the products they viewed on your website.

**Measure the results of your ads**
When you have the Facebook pixel set up, you can use Facebook ads reporting to understand the sales and revenue that resulted from your ads.

_Many online retailers have found success using the Facebook pixel to track the performance of their ads and run dynamic ads:_

“The ability to measure sales was the first sign that our business would be a success. Our first day of breaking 100-plus sales always sticks out. Point blank, our marketing plan is Facebook, Facebook, and more Facebook... Facebook is 100% the backbone of our customer acquisition efforts and it's been made even better with the improved Facebook pixel” — Ali Najafian, co-founder, Trendy Butler

“I'm thrilled with the results we've seen since launching dynamic ads. We saw a rise in conversions almost immediately after launch and have been able to scale the program at an impressive pace over the past 6 months. These ads have proven to be a key component of our marketing efforts” — Megan Lang, Digital Marketing Manager, Food52

“With dynamic ads, Target has been able to easily engage consumers with highly relevant creative. The early results have exceeded expectations. Performance has been especially strong on mobile devices — an important and fast-growing area for Target — where we're seeing two times the conversion rate” — Kristi Argyilan, Senior Vice President, Media and Guest Engagement at Target

_What's included?_
**(a) Pixel installer**
Installing the Facebook pixel allows you to access the features below:

* Conversion tracking: See how successful your ad is by seeing what happened as a direct result of your ad (including conversions and sales)
* Optimization: Show your ads to people most likely to take a specific action after clicking on them, like adding an item to their cart or making a purchase
* Remarketing: When people visit your website, reach them again and remind them of your business with a Facebook ad

** (b) Product catalog integration**
Importing your product catalog to Facebook allows you to use dynamic ads. Dynamic ads look identical to other link ads or carousel-format ads that are available on Facebook. However, instead of individually creating an ad for each of your products, Facebook creates the ads for you and personalizes them for each of your customers.

* Scale: Use dynamic ads to promote all your products without needing to create individual ads for each item
* Highly relevant: Show people ads for products they're interested in to increase the likelihood of a purchase
* Always-on: Set up your campaigns once and continually reach people with the right product at the right time
* Cross-device: Reach people with ads on any device they use, regardless of where they first see your products

_Installation Instructions_

1. Install the extension from Magento Connect
2. Go to your Admin Panel
3. Select Facebook Ads Extension
4. Click Get Started

Additional FAQ
https://www.facebook.com/help/532749253576163

Releases (22)

Date Version Notes
2017-07-25 2.2.4

- Fix product text loading in wrong language for some stores.
- Make extension logs accessible in admin panel.

2017-06-22 2.2.3

- Fix issue with special characters in product urls resulting in non-functioning urls.
- Remove notice that occurs when the magento timezone is unrecognized.

2017-04-13 2.2.1

- Fix store-specific currency issue

2017-03-14 2.1.20

* Fix Blank Admin Panel due to Invalid Block / Layout error, for some stores.
- Fix price export for some stores.
- Fix category generation causing feed generation failure for some stores.
- Fix filemtime() warning.
- Fix product urls incorrectly exporting without the store url in some cases.
- Fix export for products with no brand.
- Do not export products without title.
- Display warning if permissions to write feed file are not available.

2017-01-13 2.1.18

Product Feed Improvements :
- Up to 60% Faster Feed Upload for larger stores.
- Include all product categories in feed.

2016-12-16 2.1.17

Product Feed Improvements:
- Fix product count displayed in the UI.
- Fix enclosure not terminated in feed.
- Increase max allowed feed generation time.
- Fix issue which prevent feed file generation.

2016-12-16 2.1.16

Product Feed Improvements:
- Fix product count displayed in the UI.
- Fix enclosure not terminated in feed.
- Increase max allowed feed generation time.

2016-11-18 2.1.15

Product feed improvements:
- Fixes issue with certain store names
- Fixes issue with Blank Descriptions
- Uses TSV url in feed setup

2016-11-09 2.1.14

Product feed improvements:
- Fix gzip feed file not generating for some stores.
- Enable Magento compilation

2016-10-28 2.1.12

Product feed improvements:
- Fixes duplicate products in product feed

2016-10-28 2.1.11

Product feed improvements:
- Fixes duplicate products in product feed

2016-10-27 2.1.10

Product feed improvements:
- Fix gzip feed file not generating for some stores.
- Use base currency instead of default currency.
- Fix issues with capitalization for some stores.
- Don't include products that have no store page.
- Include Tax in the product price.

2016-10-21 2.1.9

- Add product category into feed import.
- Add support for the "google product category" attribute.

2016-10-14 2.1.8

- Fix prices for grouped and bundled products.
- Fix product urls for some stores.

2016-10-07 2.1.6

- Fix currency format issue.
- Fix products in all caps not importing.
- Enforce UTF-8 in product feed.
- Fix product images not appearing for some stores.
- Fix product prices importing as 0 for some stores.

2016-10-04 2.1.5

- Fix 'Connection Failed' issues for some stores.
- Fix 'Mage registry key already exists' issues.
- Fix caching issues preventing feed generation for some stores.

2016-10-01 2.1.4

- Fix 'Connection Failed' issues for some stores.
- Fix 'Mage registry key already exists' issues.
- Fix caching issues preventing feed generation.

2016-09-30 2.1.3

- Fix 'Connection Failed' issues for some stores.
- Fix 'Mage registry key already exists' issues.
- Fix caching issues preventing feed generation.

2016-09-30 2.1.2

- Fix 'Connection Failed' issues for some stores.
- Fix 'Mage registry key already exists' issues.

2016-09-22 2.1.0

- Support PHP 5.3 and 5.4.
- Fix blank descriptions in feed.
- Fix backwards compatibility with old feeds (XML) from older versions of this plugin.

2016-09-14 2.0.4

- More fixes to product import.
- Re-added cron job to generate feed.

2016-09-07 2.0.2

- Use short description in feed if description is not available.
- More robust exception handling.
- Remove crontab.