Hic_Integration

Once live, the extension will provide accurate and comprehensive data capture, as well as client-side page modification capabilities needed for the running of live adaptive customer experience optimization campaigns:

Data Capture: We productized our knowledge about the types of data collected by the most advanced web analytics solutions deployed on Magento stores. We then created an extension that provides solid data collection right out-of-the-box. There is no need for any additional custom tagging of your site. All other custom events and metric tracking is provisioned through our application interface.

Customer Experience Optimization: The second role for the extension is to enable client-side testing, targeting, personalization, and customer experience optimization. To minimize technical complexity and IT dependency, we provide a visual designer tool that enables you to visually provision your optimization campaigns. The visual designs are then translated into lines of code that are transparently executed by the visitor’s browser during the web page rendering process.