Seg transforms the effectiveness of your email marketing by seamlessly integrating with and enhancing the marketing software you already use.
By recording your onsite customer behaviour and looking at past order history, you can **create custom automated marketing workflows** that really work for your business.
Some recommended workflows to get you started:
- **Cart abandonment** email series
- **Browse recovery** email series
- **Win back customers** who haven't shopped for a while
- **Treat your VIPs** with exclusive offers and content
- **Email relevant content** based on behaviour, order history and shopping preferences.
Send fewer, more targeted emails to maximise email conversion rates. That means, no more bulk emails with low open rates. That means, less time spent on campaign design and planning.
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*** Features
***** Email marketing segmentation
Seg's rich user profiling will amaze your team and give unbelievable customer insight.
- Seg *collects all your user* data in realtime, as they are browsing your store
- Use *purchase and browsing behavior to build customer profiles* as well as email interaction
- *Email your customer segments* by sending them to MailChimp with 1-click.
- You can *import all your historical customer data* so you can start automating based on previous shopping preferences straight away.
***** Automated workflows
Say goodbye to scheduling – by automating most of your email marketing, you can save your team valuable time and resource, while maximising your return from email.
- Create *custom workflows based on customer profiles* and never send an irrelevant email again
- *Connect with over 500+ apps* you already know how to use
- *Take any marketing action you can imagine.* Trigger emails, send SMS or even send a list of your old best customers to a google sheet so you can give them a call!
- *Easily turn on our pre-built workflows* to start automating straight away
- *Automate based on browsing behaviour and customer life cycles*, not just email interaction
***** Report
Attribute individual orders to emails (or any other customer communication) easily by integrating your eCommerce and CRM systems in Seg.
- Flexible attribution for reporting that matches with your other systems and works for your business
- Find out which products you sold against campaigns and customers
- Measure the metrics that matter to you. Whether it’s engagement rates or revenue and profit generated, easily generate reports that get to the heart of your business’ goals.
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*** It's good to talk
If you have any questions about the app, we’re here to help. Just pop us an email at [hello@getseg.com](hello@getseg.com)
*** Pricing
We offer transparent pricing for our plans and no expensive onboarding. There are two plans,: Segment and Automate. [Find out more here](https://getseg.com/pricing).
Releases (3)
Date | Version | Notes |
---|---|---|
2016-08-15 | 1.1.1.1 | Updates to AddedToBasket event capture, tag management, order status management, multiple store-front capability and improved historical data export to Seg. |
2016-07-20 | 1.1.1.0 | Updates to AddedToBasket event capture, tag management, order status management, multiple store-front capability and improved historical data export to Seg. |
2015-07-31 | 1.0.0.0 | First stable release. |