Better Google Analytics

Wordpress Plugin
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The Better Google Analytics plugin allows you to easily add Google Analytics code to your website and gives you the power to track virtually everything. Better Google Analytics includes heat maps, reports, charts, events and site issue tracking in your WordPress admin area without the need to log into your Google Analytics account.

Better Google Analytics allows you to manage your Google Analytics account from within your WordPress admin area (for example you can create/edit Google Analytics Goals).

In addition, Better Google Analytics makes A/B (split) testing a breeze (no code required) so you can find what variations work the best for your site by using Google Analytics Content Experiments.

Simple To Setup

The Better Google Analytics plugin can automatically configure your Google Analytics account to maximize what you can track with the minimum amount of effort. Can automatically set various options on your Google Analytics account on your behalf as well as create custom dimensions and map them to where they need to go. If you are setting up a brand new site, this plugin can even create a brand new Web Property within your selected Google Analytics account if you wish. All with a single click.

Better Google Analytics utilizes all the latest and greatest features of Google Analytics (Universal analytics, user-ID session unification, event tracking, campaign tracking, custom dimensions, server-side tracking, social engagement tracking, remarketing, etc.) Additionally, Better Analytics can track users who are visiting AMP (Accelerated Mobile Pages) on your site.

Google Analytics Account Management

  • The Better Google Analytics plugin can create a new web property/profile on your Google Analytics account if needed (if it's a new site)
  • Auto-Configure system will set certain options automatically on your Google Analytics account if needed
  • Auto-Configure system can create custom dimensions for your Google Analytics Web Property and map them to the appropriate Better Google Analytics settings
  • Google Analytics Goal Management system allows you to create, edit, activate and disable Google Analytics Goals from within your WordPress admin area
  • Google Analytics Content Experiment Management allows you to run A/B (split) testing variations easily

If you link your Google Analytics account, the Better Google Analytics plugin is able to make extensive use of the Google Analytics API to give you a plethora of reporting options (both historical and realtime). Google Analytics API calls are cached to make them as fast as possible.

Better Google Analytics uses lightweight (and client-side cacheable) JavaScript to give your users the fastest possible experience on your website. Fully compatible with multisite network setups.

Better Google Analytics Basic Tracking Features (each can be enabled/disabled):

  • Link Attribution
  • User-ID/Session Unification
  • Enable On AMP Pages
  • User Engagement
  • Comment Creation
  • User Registration
  • YouTube Video Engagement
  • Emails Sent/Opened
  • External Link Clicks
  • File Downloads
  • Page Scroll Percent
  • Time On Page
  • Anonymize IPs
  • Demographic & Interest
  • Force Google Analytics Traffic Over SSL
  • RSS/Email Link Source Tracking
  • Advertising Ad Clicks
  • Page Not Found (404)
  • AJAX Requests

Better Google Analytics Dimension Tracking:

  • Categories
  • Author
  • Tags
  • Publication Year
  • User Role
  • User

Better Google Analytics Social Button Engagement Tracking:

  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • LinkedIn

Better Google Analytics Reporting Features (can be viewed site-wide or for individual page/URL):

  • Dashboard Charts (real time or historical)
  • Weekly Heat Maps
  • Historical Area Percent Charts
  • Events
  • Issue Monitoring

Better Google Analytics Advanced Features:

  • Suppress Google Analytics Tracking By User Role
  • View Analytics Reports By User Role
  • Adjust Location Of Google Analytics Code
  • Defer JavaScript Loading
  • Google Analytics Campaign Tracking By Anchor or Parameters
  • Adjustable Analytics Sample Rate
  • Insert Your Own Custom Google Analytics JavaScript
  • Debugging Mode

Better Google Analytics Widgets Included:

  • Popular Posts
  • Statistics based on selectable Analytics metric

Better Analytics Pro

If you would like additional advanced functions for Google Analytics, we offer a Pro version.

  • Additional ad networks for ad click tracking
  • More options for site issue monitoring
  • More heat map metrics
  • More charting dimensions
  • More objective metrics for A/B tests (Google Analytics Content Experiments)
  • eCommerce tracking (coming soon)
  • Option for server-side tracking of users (or bots)
  • Faster Google Analytics API calls (uses a custom system for parallel requests)
  • Priority support

Pro license available here


Releases (24 )

Version Release Date Change Log
1.2.7 2022-02-24
  • Updated for WordPress 5.9
1.2.6 2021-04-28
  • Updated for WordPress 5.7
1.2.5 2019-11-13
  • Updated for WordPress 5.3
1.2.4 2019-11-13
  • Fixed issue with PHP notices being logged when using realtime dashboard widget under PHP 7.x
  • Unified time zone calculation method for all parts of plugin
  • Force Cloudflare Rocket Loader to not be used when loading Better Analytics JavaScript
1.2.3 2017-04-23
  • Fixed reporting time zone issue when using a numeric GMT offset
1.2.2 2017-04-14
  • Made some changes to address suppressed PHP notices in PHP 7.1
  • Fixed stray string being output in admin in certain situations
  • Fixed incompatibility with Gravity Forms
1.2.1 2017-04-08
1.2.0 2017-04-08
  • Better checking for null settings
  • Updated Google Analytics Reporting API library to utilize V4
  • New Google Analytics dimensions available for Traffic Source charts: Referral Path, Full Referrer, Source / Medium, Has Social Source Referral
  • New Google Analytics dimensions available for AdWords charts: Ad Group, Ad Slot, Ad Distribution Network, Ad Match Type, Ad Keyword Match Type, Ad Matched Query, Ad Placement Domain, Ad Placement URL, Ad Format, Ad Targeting Type, Ad Targeting Option, Ad Display URL, Ad Destination URL, AdWords Campaign ID, AdWords Ad Group ID, AdWords Creative ID, Ad Query Word Count
  • New Google Analytics dimensions available for Platform charts: Browser Version, Browser Size, Data Source
  • New Google Analytics dimensions available for Geo / Network charts: Metro, Network Domain, Network Location
  • New Google Analytics dimensions available for Page Tracking charts: Path Path, Landing Page Path, Exit Page Path
  • New Google Analytics dimensions available for Lifetime Value and Cohorts charts: Acquisition Campaign, Acquisition Medium, Acquisition Source / Medium, Acquisition Traffic Channel, Cohort
  • Updated Chosen JavaScript library
  • Fixed issue where Pro version sometimes wouldn't know what version number of itself was installed
  • Updated for WordPress 4.7
  • Added support for Google Analytics AMP (Accelerated Mobile Pages) tracking
1.1.4 2016-04-14
  • Updated options container to pass W3C validation
  • Updated for WordPress 4.5
1.1.3 2015-12-22
  • Feature: New option under Advanced tab - Hide "API Not Linked" Notice
  • Feature: New option under Advanced tab - Ability to limit access to settings to current admin account
  • Enhancement: Added option for tracking downloads of .dmg files
  • Fixed cosmetic issue within Goal Management with WordPress 4.4
  • Updated for WordPress 4.4
1.1.2 2015-10-08
  • Feature: User Engagement Time can be set by the user (under Advanced settings tab)
  • Bug: Workaround Internet Explorer not having location origin variable available
1.1.1 2015-08-26
  • Enhancement: Changed how JavaScript loads so it still works with other plugins that throw JavaScript exceptions/errors (should also allow capturing of those errors within the Issue Monitoring area of Better Google Analytics)
  • Enhancement: Reintroduced option to put Google Analytics code in the page header (changed how loading system works to make it viable with running Google Analytics Content Experiments)
1.1.0 2015-08-22
  • Feature: Google Analytics Content Experiments (A/B Testing) for post titles, page titles, CSS and themes
  • Feature: Google Analytics Event tracking for Page Scroll Percent (percentage of the page a user scrolled down before they left the page)
  • Feature: Google Analytics Event tracking for Time On Page (the number of seconds the user stayed on the page)
  • Security: Added user role checking for each type of Google Analytics Content Experiments
  • Change: Removed option to put Google Analytics code in the page header (needs to be in the footer for the new Google Analytics Content Experiments to work)
  • Change: Individual Google Analytics Goals that are being activated/deactivated, rely on WordPress's internal function to hide _wpnonce URL variable
  • Enhancement: Compiled version of live Google Analytics Content Experiments are automatically rebuilt hourly via cron (for multi-armed bandit experiments with variable weighting)
  • Enhancement: Check if the object returned from making an HTTP request is a WP_Error object and display the error message if so
  • Enhancement: Admin top menu bar shows the number of running Google Analytics Content Experiments when there are any
  • Usability: Added title attribute on admin menu for screen readers
  • Bug: Issue where secondary bulk actions drop-down at bottom of Google Analytics Goal management table wouldn't work
  • Bug: Issue where the "Add Variation" button would sometimes not do anything when creating new Google Analytics Content Experiments
  • Bug: Cosmetic issue with green border for enabled Google Analytics Goals on the display table
1.0.10 2015-08-17
  • Change: Removed async attribute from script tag for better compatibility with certain themes
  • Enhancement: Set Google Analytics sample rate to 100 if something internal to WordPress removes that setting somehow
  • Enhancement: Updated Google Analytics Goal management to take advantage of new responsive table methods in WordPress 4.3
  • Enhancement: Google Analytics Experiments allow adding custom third-party experiment types via hooks and actions
  • Security: Added input sanitization callback to settings
  • Flagged for WordPress 4.3.0 compatibility
1.0.9 2015-07-24
  • Google Analytics Stats Widget has two new options that allows you to show stats on a per page basis if you want as well as making the widget private (only viewable to certain roles)
  • Disallow PHP auto_append_file directive within the JavaScript loader
  • Added a 1 Day option for the Google Analytics dashboard widget
  • Works with WordPress 4.2.3
1.0.8 2015-07-16
  • Made a few minor cosmetic changes to Google Analytics Goal list view (including responsive)
  • Moved Web Property ID slot on Test Setup tool to make it clear a new Web Property can be automatically created if needed (new site)
  • Changed how settings are passed to JavaScript code to make plugin more compatible with systems that attempt to alter/consolidate JavaScript files (Google PageSpeed and WordPress caching systems)
  • Feature: Advanced setting that allows the author of a post to view Page Analytics regardless of role
  • Added stubs and API calls for Google Analytics Experiments management
1.0.7 2015-07-12
  • Feature: Added support for tracking RevContent ad clicks
  • Feature: Manage Google Analytics Goals from within WordPress admin area (create, edit, enable, disable, etc.)
  • Feature: Google Analytics Goal management includes all four types of goals (destination URL [including optional funnels], session duration, page views per session, events)
  • Change: Google Analytics Goal management requires different Google Analytics API credentials (needs edit access)
  • Change: Option to Auto-Configure Google Analytics account no longer requires a separate permissions request since the base Google Analytics account permissions now include edit access
  • Note: You can authenticate for the new Google Analytics permissions under Analytics -> Settings -> API -> Link/Authenticate A Different Google Analytics Account
  • Note: If you do not authenticate your Google Analytics account for new permissions, all existing features you have always had will continue to work just fine (it's only needed when trying to edit/add new Google Analytics Goals from within the WordPress admin)
1.0.6 2015-07-07
  • Added stubs for Better Google Analytics eCommerce module
  • Bug: Fixed cosmetic issue on "Test Setup" page when you have linked a Google Analytics with multiple profiles that all share the same web property ID
  • Bug: Prevent converting emails to HTML if something else already converted it to HTML beforehand
  • Feature: Auto-Configure (if your Google Analytics account is linked, this option will be available on the "Test Setup" page) - will configure your Google Analytics property and profile via the Google Analytics API (can set industry vertical, site search parameters, Ecommerce tracking options, create custom dimensions and then map those as necessary)
  • Feature: Added option to create a new Web Property & Profile/View under your existing Google Analytics account automatically (useful if you are setting up a new site)
  • Feature: Added better_analytics_metrics WordPress filter to hook into Google Analytics metrics list
  • Feature: Added better_analytics_dimensions WordPress filter to hook into Google Analytics dimensions list
  • Feature: Added better_analytics_segments WordPress filter to hook into Google Analytics segments list
  • Enhancement: If user has already linked a Google account without Google Analytics access, discard the authentication tokens
  • Enhancement: If a user revokes OAuth2 access to their Google Analytics account, discard the authentication tokens
  • Enhancement: Check for Google Analytics account access when user links a new Google account
  • Enhancement: Check if Google Analytics Web Property/Profile would benefit from updating before blindly doing it when requested by site admin
  • Enhancement: Check Google Analytics API quota when using write functions when Auto-Configure function is making changes to Google Analytics account (write operation quota is more tightly controlled by Google)
  • Enhancement: Added 3 additional Google Analytics dimensions for reporting on dashboard widget
  • Usability: Added links to help new users with configuration (link to create new Google Analytics account, link to configure Google Analytics API, link to new Auto-Configuration area, etc.)
  • Security: When requesting Google Analytics API edit permissions (when Auto-Configuration is used), make that permissions request only for a one-time use token (don't store or have long-term tokens that allow write access)
1.0.5 2015-06-26
  • Enhancement: Made some changes so that Better Google Analytics Pro can be uploaded manually from the "Upload Plugin" feature of WordPress
  • Added internal framework for future option that allows users to auto-configure their Google Analytics account (waiting for Google Analytics Management API approval from Google before we can roll it out)
  • Enhancement: Added 21 additional Google Analytics metrics for reporting
  • Enhancement: Added 9 additional Google Analytics dimensions for reporting
  • Enhancement: Added 11 additional Google Analytics segments for reporting
  • Enhancement: Replaced deprecated Google Analytics metrics
  • Enhancement: Replaced deprecated Google Analytics dimensions
  • Enhancement: Replaced deprecated Google Analytics segments
1.0.4 2015-06-23
  • Bug: Fixed cosmetic formatting issue on settings page when on very thin screens (responsive mobile)
  • Feature: Added new Google Analytics Custom Dimension tracking option (Publication Year)
  • Feature: Added new Google Analytics Custom Dimension tracking option (User Role)
  • Feature: Added ability to optionally have a single linked Google Analytics account for all sites in a multisite network setup
  • Feature: Added ability to specify a custom Google Analytics API project ID for a multisite network (similar to how you can already for a single site)
  • Added "Verify Domain" link to plugin page when Pro version is installed on an unknown domain
1.0.3 2015-06-22
  • Enhancement: Custom Dimensions settings generates a drop-down list of custom dimensions defined within Google Analytics account (if you have a Google Analytics account linked via API)
  • Translation: Added a few missed phrases to WordPress translation system
  • Removed some unnecessary debugging code
1.0.2 2015-06-18
  • Bug: Fixed cosmetic error message when creating a new site in a multi-site setup with debugging on
  • Feature: Better Google Analytics heat maps, charts, event tracking and issue monitoring can be viewed on a per page basis via new Page Analytics option on admin bar
  • Feature: Better Google Analytics Stats Widget
1.0.1 2015-06-06
  • Translation: Indonesian
1.0.0 2015-06-05
  • Initial release