Google Analytics for WordPress by MonsterInsights

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Google Analytics Plugin for WordPress

With over 3 million active installs, MonsterInsights is the most popular Google Analytics plugin for WordPress.

We believe that it's easy to double your traffic and sales when you know exactly how people find and use your website. MonsterInsights shows you the analytics and stats that matter, so you can grow your business with confidence.

At MonsterInsights, we make it "effortless" to properly connect your WordPress site with Google Analytics, so you can start making data-driven decisions to grow your business.

Unlike other Google Analytics plugins, MonsterInsights allows you to enable all advanced Google Analytics tracking features with just a few clicks (no need to hire a developer).

The best part is that MonsterInsights comes with an analytics dashboard for WordPress that shows you actionable analytics reports right inside your WordPress dashboard. We have created customized reports that eliminate the fluff and only show you the stats that matter, so you can see exactly what's working and what's not!

Simply put, MonsterInsights is the most complete Google Analytics plugin for WordPress that's both EASY and POWERFUL.

That's why millions of small businesses and top companies like Microsoft, Bloomberg, FedEx, Yelp, Subway, etc. use MonsterInsights to setup Google Analytics on their WordPress sites.

MonsterInsights Pro
This plugin is the lite version of MonsterInsights Pro plugin that comes with all the tracking features you will ever need including events tracking, ecommerce tracking, custom dimensions tracking, page speed reports, popular post tracking, custom dimensions, affiliate link tracking, video tracking and tons more. Click here to purchase the best premium Google Analytics plugin for WordPress now!

We took the pain out of installing Google Analytics in WordPress and made it easy. Here's why over 3 million smart business owners, designers, and developers love MonsterInsights, and you will too!

https://www.youtube.com/watch?v=4Y8TGGkdcGY

Quick & Easy Google Analytics Setup

Properly setting up Google Analytics is complicated. You have to either hire a developer or learn how to add advanced code snippets to your website in many different areas. This process can take days or weeks...and can even break your website!

With MonsterInsights, we made it "effortless" to properly setup Google Analytics in WordPress. Yes, you can enable all advanced Google Analytics features with just a few clicks.

If you can point-and-click, then you can set up Google Analytics inside WordPress and start seeing insights in under 15 minutes (no code necessary).

We keep up with all Google Analytics updates, including the new Google Analytics 4 (GA4), so you can sleep well at night knowing that your website will always stay up to date with the newest features.

See what one business owner is saying about MonsterInsights:

It just works. Really easy way to insert Google Analytics tracking code and keep it there when switching themes. No need to copy/paste code anywhere. This is the best way to handle Google Analytics in WordPress.
Steven Gliebe

Google Analytics Dashboard + Real Time Stats

Our goal at MonsterInsights is to make Google Analytics easy and accessible for everyone.

We understand that Google Analytics has a steep learning curve which often prevents small business owners from making informed decisions to grow their business.

That's why MonsterInsights comes with a built-in Google Analytics Dashboard for your WordPress site, so you can see all the useful information about your visitors right inside your WordPress dashboard without needing to login somewhere else.

We have even created customized reports to help you filter through the noise and see the stats that really matter!

  • Audience Report helps you get to know your visitors in a whole new way. It shows you detailed insights like which country your visitors are coming from, what are they most interested in, which device are they using, their age, gender, and a whole lot more. You can use this demographics report and audience clues to tweak your website design and content accordingly.

  • Publishers Report helps you understand which pages your visitors are arriving, and which pages they are leaving from. Designed specifically for blogs and other resource sites, this powerful report will show you which outbound links are getting clicked so you can easily optimize for higher conversions.

  • Behavior Report shows you exactly how people find your website, which keywords did they search for, who referred them, what did they click on your site, and more. You can use these useful stats to identify low-hanging fruits, new partnership opportunities, and promotional areas to focus on.

  • Content Report shows you stats on exactly which content gets the most visits, so you can stop guessing and start creating content that gets more traffic and conversion.

  • Ecommerce Report shows you important store stats like total revenue, conversion rate, average order value, top referral sources, and more (all in one place).

  • Forms Report shows you conversion stats for various contact forms and lead forms on your website, so you can improve the conversions to grow your business.

  • Search Console Report shows you exactly how well your website is ranking in Google, so you can further optimize your SEO to grow your organic traffic.

  • Custom Dimensions Report helps you dig deeper by showing you useful stats like who are your most popular authors, what are the best publication times, which are your most popular categories or tags, how well are your Yoast focus keywords and SEO score performing, and more.

  • Site Speed Report makes it easy to track pagespeed insights and loading times for your website and get the information you need to improve user experience and your SEO rankings.

Our custom Google Analytics Dashboard reports are based on over 12+ years of online business experience. We built MonsterInsights to be the Google Analytics plugin that we wish we had.

We currently use MonsterInsights on all our portfolio companies which include both media sites generating tens of millions of pageviews and eCommerce sites generating millions in sales.

That's why we can confidently say that MonsterInsights is the ultimate Google Analytics Shortcut for seeing the stats that matter and making data-driven decisions to grow your business.

I love being able to drill down into the analytics via the reporting feature. I have the PRO version and it makes a big difference what you can analyze. I'm glad that I can integrate with Pretty Links too!
Kim Beasley - MonsterInsights user

Google Analytics Enhanced Ecommerce Tracking Made Easy

Google Analytics Enhanced Ecommerce tracking is a powerful feature that lets you track user behavior across your online store starting from product views to checkout page to thank you page and beyond.

With MonsterInsights' easy WooCommerce integration, you can setup WooCommerce analytics with literally 1-click.

Once you have enabled WooCommerce tracking, MonsterInsights will show you all important WooCommerce metrics in a single dashboard including WooCommerce conversion rate, top products in your WooCommerce store, total transactions, total revenue, average order value, top referral sources, and more.

Our WooCommerce analytics report also includes other detailed WooCommerce event tracking data like total add to carts, total removed from cart, time to purchase, and sessions to purchase.

For those who want to go beyond our WooCommerce stats dashboard, you can easily open up the Google Analytics dashboard to combine WooCommerce data with other secondary dimensions and filters to find exactly what you're looking for.

Aside from WooCommerce Google Analytics integration, MonsterInsights' eCommerce addon also offers seamless integration for the Easy Digital Downloads plugin.

Our Easy Digital Downloads Google Analytics integration allows you to set up Enhanced Ecommerce Tracking on your store with just 1-click.

Our eCommerce tracking works with other popular ecommerce plugins such as MemberPress, GiveWP, LifterLMS, Restrict Content Pro, and more.

Each integration works automatically with Google Analytics Universal (GA3) and Google Analytics 4 (GA4), so that your site can be prepared for future changes.

Simply put, MonsterInsights' Enhanced Ecommerce for WordPress feature is by far the easiest and most powerful in the market.

Google Analytics + GDPR Compliance

MonsterInsights helps make Google Analytics GDPR compliance easier for business owners.

Our EU compliance addon allows you to:

  • Anonymize IP in Google Analytics
  • Disable the Demographics and Interest Reports for Remarketing and Advertising
  • Disable UserID and author name tracking
  • Enable the ga() compatibility mode
  • Integrate with Cookie Notice and CookieBot plugins to collect user consent before tracking
  • Integrate with Google AMP Consent Box before enable tracking
  • Integrate with Google Analytics's Chrome browser opt-out extension and built-in cookie opt-out system
  • Offer Easy Opt Out link for Google Analytics tracking

While no single plugin can guarantee 100% GDPR compliance in WordPress, MonsterInsights goes to great length in helping business owners with GDPR compliance.

For more details, see: GDPR and MonsterInsights - Everything You Need to Know.

Universal Tracking + Google Analytics for AMP and Instant Articles

MonsterInsights uses Google Analytics universal tracking, so you can track your users across devices and platforms.

Accelerated Mobile Pages (AMP) is a project by Google that helps you speed up your website. However if you don't set it up properly, Google AMP can cause you to lose your website analytics. Our Google Analytics AMP integration allows you to have accurate tracking on all AMP enabled pages. It works seamlessly with AMP for WordPress plugin.

We also offer 1-click Google Analytics integration with Facebook Instant Articles.

At MonsterInsights, we always stay ahead of the curve in helping you integrate WordPress with the latest Google Analytics tracking features.

Analytics for PROs! This plugin brings it all, great features and helpful info to easily see what you are doing.
Frank van der Sluijs

Google Affiliate Link Tracking

Our affiliate link tracking makes it easy for bloggers and affiliate marketers to track their affiliate links with Google Analytics.

MonsterInsights uses event tracking for all WordPress outbound link tracking which is far more accurate than any built-in WordPress analytics solution.

Unlike other WordPress analytics plugin, our Google Analytics affiliate link tracking does NOT slow down your website because all events are recorded via JavaScript and sent straight to your account.

Most other WordPress stats plugin track data on your WordPress hosting server which slows down your website and does not scale for larger websites.

Since our affiliate link tracking uses Google Analytics' powerful servers, we can skip WordPress entirely.

MonsterInsights' affiliate link tracking feature works with all WordPress affiliate link management plugins including Pretty Links, Thirsty Affiliates, and others.

Custom Dimensions Tracking, Custom Google Analytics Event Tracking, and More

Our Google Analytics event tracking feature for WordPress doesn't just stop at affiliate link tracking.

You can use MonsterInsights custom Google analytics event tracking feature to easily add outbound-link tracking, file downloads tracking, call-to-action button tracking, hashmark tracking, telephone link tracking, and more.

Our powerful Forms Tracking addon uses Google Analytics custom event tracking feature to enable form analytics in WordPress. With just 1-click, you can enable form conversion tracking for your contact forms, lead generation forms, registration forms, surveys, and any other type of form in WordPress.

MonsterInsights' Custom Dimensions addon allows you to push WordPress analytics even further. You can use Google Analytics custom dimensions to generate helpful WordPress stats for:

  • Author Tracking - see stats for each author to find which author's posts generate the most traffic.
  • Post Type Tracking - see stats for WordPress post types to find out which sections are performing the best.
  • Category Tracking - see stats for your WordPress categories to find out which sections of your sites are the most popular.
  • Tags Tracking - see stats for your WordPress tags to find out which tags are the most popular.
  • SEO Score Tracking - see stats for your Yoast SEO score and see how it impacts your traffic.
  • Focus Keyword Tracking - see stats for Yoast focus keyword and see how it correlates with your traffic.
  • Logged-in User Tracking - see WordPress stats for what percentage of your users are logged-in.
  • User ID Tracking - see stats for each individual logged-in user's activity through User ID custom dimension - great for Ecommerce and membership sites.
  • Published Time Tracking - track the performance of your posts based on their published time.

Simply put, MonsterInsights allow you to take full advantage of all the powerful Google Analytics features.

I like how simple it is for client users and how I can turn on the advanced features for myself to get all the details right.
Skip Shean

Track Both Google Analytics 3 and Google Analytics 4

Help future-proof your website's analytics with MonsterInsights Dual Tracking. With our dual analytics tracking, you can easily use both Google Analytics 3 and Google Analytics 4 without any special coding or configuration.

Google Analytics Dashboard Plugin for WordPress Multisite Networks

MonsterInsights is the most popular analytics plugin for adding Google Analytics to WordPress multisite.

We have built-in all permissions and controls that you would need to successfully run Google Analytics on a WordPress multi-site.

You can control who has access to view the Google Analytics Dashboard report in WordPress. Our permissions setting allows you to hide analytics reports for specific user roles.

Similarly, we understand that some sites may want to exclude logged-in users from tracking. MonsterInsights gives you granular control to exclude admin in Analytics as well as other user roles.

Our performance addon allows you to adjust sample rate and site speed sample rates for Google Analytics.

By now you can probably see why MonsterInsights has become the most popular Google Analytics plugin for WordPress.

We understand Google Analytics better than any other analytics plugin for WordPress.

Full MonsterInsights Feature List

  • Quick and Easy Setup - Easily setup Google Analytics for WordPress with just a few clicks (no coding needed)
  • Real Time Stats - See real time stats inside your Google Analytics dashboard.
  • Universal Tracking - Get better insights with Google Analytics' universal tracking.
  • Google Analytics Dashboard - See the stats that matter from right inside your WordPress dashboard with custom Publisher Report, Ecommerce report, and Search Console report.
  • Google Analytics 4 Support - Easily set up and send proper website tracking data to Google Analytics 4 (GA4)
  • eCommerce Tracking - Add Google Analytics Ecommerce tracking to WordPress.
  • WooCommerce Google Analytics - Add Enhanced Ecommerce Tracking to your WooCommerce store.
  • User Journeys - See exactly which pages a customer visited before before purchasing from your WooCommerce, Easy Digital Downloads, MemberPress, LifterLMS, Restrict Content Pro, or GiveWP website.
  • Easy Digital Downloads Google Analytics - Add Enhanced Ecommerce Tracking to your EDD store.
  • Affiliate Link Tracking - Track your affiliate links and get stats that matter.
  • Google Ads Conversion Tracking - Automatically track Google Ads conversions for WooCommerce, Easy Digital Downloads, and MemberPress.
  • File Download Tracking - Enable file download stats with just a click.
  • Custom Link Tracking - Track your outbound link clicks with Google Analytics.
  • Events Tracking - Track custom button and banner clicks with Google Analytics.
  • Custom Dimensions Tracking - Enable Google analytics custom dimensions tracking for WordPress.
  • Author Tracking - See author stats and discover who's the most popular author on your site.
  • Popular Post Tracking - See which blog post and section is the most popular.
  • YouTube Google Analytics - Easily and automatically track embedded YouTube video starts, stops, and progression of your YouTube videos.
  • Vimeo Google Analytics - Easily and automatically track embedded Vimeo video starts, stops, and progression of your YouTube videos.
  • HTML5 Video Google Analytics - Easily and automatically track embedded HTML5 video starts, stops, and progression of your YouTube videos.
  • Exclude from Tracking - Disable the loading of the Google Analytics tracking on specific pages or posts.
  • Contextual Insights - Get actionable tips on how to improve engagement and get more visitors based on your site's traffic.
  • Headline Analyzer - Get more clicks and improve SEO following suggestions from our Headline Analyzer directly in the WordPress editor
  • Custom Post Type Tracking - Track the performance of your custom post types.
  • Referral Tracking - See how visitors are finding your website to better focus your marketing efforts.
  • Performance Tracking - Control the performance rate and sample rate for your Google Analytics report.
  • Enhanced Link Attribution - Get better analytics with enhanced link attribution.
  • Email Summaries - Your site's Google Analytics traffic report delivered straight to your inbox every week.
  • Google Analytics for AMP - Add proper tracking for Google AMP.
  • Google Analytics for Facebook Instant Articles - Add proper tracking for Facebook Analytics.
  • Google Analytics GDPR Compliance - EU compliance addon helps you improve Google Analytics GDPR compliance by adding anonymize IP, cookie consent for opt-out tracking, and more.
  • Form Conversion Tracking - Track conversions for your WordPress forms. Works with all popular plugins including WPForms, Contact Form 7, Gravity Forms, Formidable Forms, and more.
  • Google Optimize Tracking - Enable Google Analytics support for Google Optimize A/B Testing.
  • Google Analytics Tools - Helpful tools for Google Analytics such as UTM link tracking builder.
  • Want us to add something else? Suggest a feature and we'll get it added!

After reading this exhaustive feature list, you can probably imagine why MonsterInsights is the best Google Analytics plugin for WordPress.

Give MonsterInsights a try.

Want to unlock even more features? Upgrade to our Pro version.

Simple, yet powerful. Amazing piece of plugin, does exactly what expected and even more.
Matt Jaworski

Popular Google Analytics Tutorials

  • How to setup Google Analytics with WordPress
  • How to Login to Google Analytics
  • How to Start a WordPress Blog (step by step)

Note for Beginners

Like all WordPress plugins, Google Analytics by MonsterInsights is only available for self-hosted WordPress sites. This means you will need to switch from WordPress.com to WordPress.org if you want to use this plugin on your WordPress site.

For more details, see this infographic on self hosted WordPress.org vs free WordPress.com

Credits

This plugin is created by Chris Christoff and Syed Balkhi with sponsorship from WPBeginner.

Branding Guidelines

MonsterInsights® is a registered trademark of MonsterInsights LLC. When writing about the Google Analytics for WordPress plugin by MonsterInsights, please make sure to uppercase the first letters of both word.

  • MonsterInsights (correct)
  • Monster Insights (incorrect)
  • monsterinsights (incorrect)
  • monsterinsight (incorrect)

What's Next

If you like this plugin, then consider checking out our other projects:

  • OptinMonster - Get More Email Subscribers
  • WPForms - Best WordPress Contact Form Plugin
  • AIOSEO - The original WordPress SEO plugin to help you rank higher in search results (trusted by over 2 million sites)
  • SeedProd - Most popular coming soon & maintenance mode plugin for WordPress
  • WP Mail SMTP - Improve email deliverability for your contact form with the most popular SMTP plugin for WordPress
  • RafflePress - Best WordPress giveaway and contest plugin to grow traffic and social followers
  • Smash Balloon - #1 social feeds plugin for WordPress - display social media content in WordPress without code
  • PushEngage - Connect with visitors after they leave your website with the leading web push notification plugin
  • TrustPulse - Add real-time social proof notifications to boost your store conversions by up to 15%

This plugin would not be possible without the help and support of WPBeginner, the largest WordPress resource site. You can learn from our free WordPress Tutorials like how to install WordPress, choose the best WordPress hosting, WordPress glossary, and more.

You can also learn about other best WordPress plugins.


Releases (213 )

Version Release Date Change Log
8.10.1 2022-11-09
8.10.0 2022-11-07
8.9.1 2022-10-11
8.9.0 2022-09-20
8.8.2 2022-08-26
8.8.1 2022-08-24
8.8.0 2022-08-24
8.7.0 2022-07-11
8.6.0 2022-06-13
8.5.3 2022-05-27
8.5.2 2022-05-07
8.5.1 2022-05-04
8.5.0 2022-04-19
8.4.0 2022-02-28
8.3.4 2022-02-10
8.3.3 2022-02-09
8.3.2 2022-01-25
8.3.1 2022-01-24
8.3.0 2021-12-14
8.2.0 2021-11-03
8.1.0 2021-09-30
7.18.0 2021-07-15
7.17.0 2021-04-28

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7.16.2 2021-02-22

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7.16.1 2021-02-17

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7.16.0 2021-02-11

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7.15.1 2021-01-27

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7.15.0 2021-01-21

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7.14.0 2020-12-16

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7.13.3 2020-12-10

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7.13.2 2020-11-24

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7.13.0 2020-11-05

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7.12.3 2020-09-29

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7.12.2 2020-08-10

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7.12.0 2020-08-06

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7.11.0 2020-07-01

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7.10.4 2020-04-01

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7.10.3 2020-01-09

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7.10.2 2019-12-19

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7.10.1 2019-12-05

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7.10.0 2019-11-07

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7.9.0 2019-10-02

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7.8.2 2019-09-22

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7.8.1 2019-09-17

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7.8.0 2019-09-10

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7.7.1 2019-06-19

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7.7.0 2019-06-19

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7.6.0 2019-05-18

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7.5.1 2019-04-09

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7.5.0 2019-04-02

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7.4.2 2019-01-29

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7.4.1 2019-01-16

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7.4.0 2019-01-15

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7.3.3 2018-12-31

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7.3.2 2018-12-17

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7.3.0 2018-11-07

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7.2.0 2018-09-19

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7.1.0 2018-08-08

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7.0.9 2018-06-26

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7.0.8 2018-06-19

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7.0.7 2018-06-07

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7.0.6 2018-05-14

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7.0.5 2018-04-09

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7.0.4 2018-03-07

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7.0.3 2018-02-28

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7.0.2 2018-02-27

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7.0.1 2018-02-26

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7.0.0 2018-02-20

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6.2.8 2018-01-30

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6.2.7 2018-01-19

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6.2.6 2017-11-17

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6.2.5 2017-11-17

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6.2.4 2017-10-06

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6.2.3 2017-09-13

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6.2.2 2017-08-16

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6.2.1 2017-08-09

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6.2.0 2017-06-06

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6.1.11 2017-05-31

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6.1.10 2017-05-18

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6.1.9 2017-05-16

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6.1.8 2017-05-11

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6.1.7 2017-04-10

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6.1.6 2017-03-29

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6.1.5 2017-03-24

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6.1.4 2017-03-23

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6.1.3 2017-03-22

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6.1.2 2017-03-22

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6.1.1 2017-03-22

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6.1.0 2017-03-22

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6.0.16 2017-03-07

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6.0.15 2017-03-07

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6.0.14 2017-03-01

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6.0.13 2017-02-28

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6.0.12 2017-02-27

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6.0.11 2017-02-24

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6.0.4 2017-02-20

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6.0.3 2017-02-20

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6.0.2 2017-02-19

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6.0.1 2017-02-19

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6.0.0 2017-02-19

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5.5.4 2016-10-19

Release Date: October 19th, 2016

  • Bugfixes:
    • Add protection against blank profile ids
5.5.3 2016-10-12

Release Date: October 3rd, 2016

  • Bugfixes:

    • Fixes issue with PHP compatibility scanner's bug
  • Enhancements:

    • Announces MI 6.0 beta
5.5.2 2016-07-06

Release Date: July 7th, 2016

  • Bugfixes:

    • Fixes compatibiltiy with upcoming Shiny Updates v2 in WP core
  • Enhancements:

    • Updates license manager to have more reliable update information including better compatibility with Yoast SEO products.
5.5 2016-05-02

Release Date: May 1st, 2016

  • Bugfixes:

    • Fixes issue with changelog missing some deployed versions
  • Enhancements:

    • Add new System Info tab for faster support
5.4.9 2016-04-26

Release Date: April 15th, 2015

  • Bugfixes:

    • Fixes issue with eCommerce addon (also requires user to update eCommerce addon)
    • Fixes issue with 2 dashboard links
    • A bug in pre-existing code caused the menu of the plugin to skyrocket unintentionally. This has been corrected.
  • Enhancements:

    • New font based dashboard icon
    • The "MonsterInsights" menu item name has been renamed to just "Insights"
5.4.6 2015-08-25

Release Date: August 25th, 2015

  • Bugfixes:
    • Fixes the dashboard tables which were broken in WordPress 4.3 because of a new version of jQuery that was introduced.
5.4.5 2015-08-05

Release Date: August 5th, 2015

  • Security:

    • Fixes a small stored XSS issue (only exploitable by admins), thanks Duncan Stuart from DXW security for responsibly disclosing the issue.
  • Enhancements:

    • Only allows showing and saving the custom code field for users with the unfiltered_html capability.
    • Improves JavaScript output escaping on the frontend.
5.4.4 2015-07-21

Release Date: July 21st, 2015

  • Enhancements:
    • Makes sure core functionality is only loaded when needed, improving admin performance and preventing compatibility issues with the upcoming 2.3 release of Yoast SEO.
5.4.3 2015-07-15

Release Date: July 15th, 2015

  • Enhancements:

    • Improved form labels for remarketing / demographics and interests reports.
    • Improved the notice that is shown in the head to non-admin users when their usergroup has been excluded from tracking or debug mode is enabled.
    • Adds 4 translations: ca, en_AU, ja, pt_PT
  • Bugfixes:

    • Fixes a bug where the plugin would fetch a refresh token from Google on every page request.
    • Fixes an undefined index notice which was triggered when running WordPress using WP CLI.
5.4.2 2015-04-22

Release Date: April 21th, 2015

  • Bugfixes:
    • Fixes a bug where our link tracking broke the content in case of multiline links.
    • Fixes a bug where it was no longer possible to dismiss the i18n module.
5.4.1 2015-04-21

Release Date: April 21th, 2015

  • Bugfixes:
    • Fixes a bug where GA API was being pinged too often.
    • Fixes a bug where users were unable to authenticate with Google Analytics. It might take a while for authentication to work again, as the API key within the plugin has to be within its quota limits again. Were very sorry for the inconvenience. Note that for Premium users everything still works.
5.4 2015-04-20

Release Date: April 20th, 2015

Enhancements: * Complete technical overhaul of the way settings are being stored. Switched to WP Settings API and added input validation and sanitation for several settings. * Made the settings more accessible by adding for attributes to the labels, connecting them with the corresponding form fields. Props to Steve Repsher for the awesome contribution! * Made Universal tracking the default for new installs. * Adds administrators to the default user roles to ignore for tracking.

Security: * Fixes several security issues that were discovered during an elaborate security review performed by our friends from Sucuri. * Fixes two other XSS issues. Thanks to Johannes Schmitt from Scrutinizer CI and Jouko Pynnnen for discovering and responsibly disclosing these issues.

Bugfixes: * Fixes an issue where some GA dashboard style sheets and scripts were also loaded outside of the Google Analytics by Yoast dashboard, thereby unnecessarily slowing down the WP admin. * Fixes a bug where a PHP warning could be raised on the dashboard when no data is available.

5.3.3 2015-03-19

Release Date: March 19th, 2015

  • Several security fixes:
    1. Fix minor XSS issue where admins could XSS each other through an unescaped manual UA field.
    2. Fix stored XSS issue where changing a property's name in Google Analytics to contain malicious JS would allow execution of that JS in the admin as the profile name was not escaped properly.
    3. Fix un-authenticated change of the GA profile list, allowing the previous XSS to become a slightly bigger issue. Issues 2 and 3 combined lead to a DREAD score of 5.
  • Other fixes:
    • Small code style improvements.
    • Throw an error and deactivate if either the PHP SPL or PHP filter libraries aren't loaded.
    • Introduced a filter yst_ga_track_super_admin to allow disabling of super admin tracking on multi-site, defaulting to true.

Big thanks to Jouko Pynnnen for responsibly disclosing security issues #2 and #3.

5.3.2 2015-02-18

Release Date: February 18th, 2015

  • Enhancements:

    • Throws away the GA data when a user changes his GA profile.
    • Makes a few strings translatable that were not translatable yet.
  • Bugfixes:

    • Fixes the "Missing class information" Zend error that was caused by our api-libs package.
5.3.1 2015-02-11

Release Date: February 11th, 2015

  • Enhancements:

    • Added a filter (yst-ga-filter-api-end-date) to enable our premium plugin to show more recent data in the dashboards.
  • Features:

    • Added Enhanced link attribution for Universal tracking.
  • Bugfixes

    • Fixes a bug in the grunt task we use for downloading translations from GlotPress, which caused the translations to no longer be loaded.
    • Fixes a bug where the links to our submenu pages were broken in case of a locale other than en_US being set.
5.3 2015-01-27

Release Date: January 27th, 2015

  • Enhancements:

    • Added an option for entirely disabling the dashboards functionality. If a user disables the dashboard, the menu item gets moved downward since there no longer is a reason for putting it so far up.
    • Improved performance by making sure everything is autoloaded correctly and removing class inclusion checks everywhere.
    • Makes sure the menu items become translatable.
    • Added a button to save the GA authentication code as an alternative to hitting the return button.
    • Format the page views number in the hover label of dashboards.
    • Reduced the number of results retrieved from the Google Analytics API per call from 10,000 to 1,000. This is filterable through yst-ga-filter-api-limit.
  • Bugfixes:

    • When toggling checkbox the authentication token input was showing up.
    • Fixed internal links that were being tracked as outbound-article- (with trailing dash).
    • Makes sure re-authentication notice is only shown when authentication has actually failed.
    • Introduces a notice for when authentication isn't the problem but the plugin was somehow unable to fetch data from GA.
  • i18n:

    • Added translations for da_DK, es_MX, fr_FR, it_IT, nb_NO, pl_PL, pt_BR.
    • Updated translations for en_GB, he_IL, nl_NL, ru_RU.
5.2.8 2015-01-08

Release Date: January 8th, 2015

  • Bugfixes:
    • Makes sure reauthentication notice is only shown on the GA dashboard page.
    • Fixes a couple of situations in which the GA reauthentication notice was shown erroneously.
5.2.7 2014-12-18

Release Date: December 18th, 2014

  • Bugfixes:

    • Increase timeout limit for request to Google API to prevent quickly session time-outs.
    • Setting SSL verifier to FALSE, to prevent checking SSL-chain.
    • Checking for cURL version 7.19, it this version is used the plugin switches to http streams.
  • Enhancements:

    • Using webproperties instead of account names in the select box for choosing the Google Analytics profile.
5.2.6 2014-12-16

Release Date: December 16th, 2014

  • Hotfix:

    • Fixing API library to prevent fatal error.
  • Bugfixes:

    • Fixes the way of getting data from the Google API. cURL was used, but is changed into core wp_remote functionality to prevent errors when cURL isn't enabled.
5.2.4 2014-12-15

Release Date: December 15th, 2014

  • Enhancements:
    • Moved from OAuth1 to OAuth2 for Google Analytics API requests.
    • Open authentication and reauthentication for Google in a new window.
    • Force reloading of CSS and JS on version change of plugin.
    • Refactored fetching profiles from Google Analytics.
5.2.3 2014-12-11

Release Date: December 11th, 2014

Enhancements: * improved visual look and data representation for dashboard graphs, props Andrey Savchenko * when manual UA-code is selected, the profile selection gets disabled to clarify that the user is choosing an alternative to regular profile selection.

Bugfixes: * Fixes a bug where GA profile was fetched with every admin request, resulting in a pile of unnecessary API requests. * Fixes a problem where GA started throttling API requests done by our plugin because there were too many. We now fetch the data only once a day from GA. For realtime data, users should go to Google Analytics.

5.2.2 2014-12-10

Release Date: December 10th, 2014

Bugfixes: * Fixes a bug where it was no longer possible to uncheck checkboxes in the settings. * Fixes a bug where jQuery Chosen component was not rendered correctly on a hidden tab.

5.2.1 2014-12-09

Release Date: December 9th, 2014

Enhancements: * Replaced jQuery Chosen library with latest version to enable optgroup search. * Shows a warning when configuring a manual UA-code that this will not work together with the dashboards functionality.

Bugfixes: * Fixes a 'headers already sent' warning. * Fixes a bug where nothing was shown on the dashboards for setups with a manual UA-code. It now shows you a message that you need to authenticate with Google Analytics if you wish to make use of the dashboards feature.

5.2 2014-12-09

Release Date: December 9th, 2014

  • Features:
    • Added a brand new GA dashboard:
      • Added graphs showing the sessions and bounce rates.
      • Added reporting tables showing top pages, traffic sources and countries.
5.1.4 2014-12-02

Release Date: December 2nd, 2014

  • Enhancements:

    • Added GA property name to 'Analytics profile' selection in settings. Thanks stephenyeargin for reporting.
    • Removed firebug lite as it's rather obsolete with todays development consoles.
  • i18n:

    • Several string fixes for easier translation.
    • Added en_GB and he_IL.
  • Bugfixes:

    • Fixes a bug where site admins for sites on a multisite setup would receive a notice when visiting another site on the same setup which they didn't administrate, props nerrad.
    • Fixes a bug where saving the admin settings would cause non-string form fields to be ignored or rejected.
5.1.3 2014-11-26

Release Date: November 26th, 2014

  • Security fix: fixed a very minor cross site scripting issue with the manual UA code in de admin settings. The manual UA code is now sanitized before it is saved.
5.1.2 2014-11-19

Release Date: November 19th, 2014

  • Features:

    • Added a new box promoting our translation site for non en_US users.
  • Bugfixes:

    • Fixes a bug where links on the extension page where not pointing to the correct url.
5.1.1 2014-11-12

Release Date: November 12th, 2014

  • Bugfixes:

    • Fixes a conflict with Fancybox.
    • Fixes a bug where links without the href attribute would cause the tracking code to be added wrongly.
    • Fixes a multisite bug in Premium which was caused by the absence of a network admin menu.
    • Fixes an issue with the version number.
    • Fixes a bug where translations might be loaded several times.
  • Enhancements:

    • Shows more relevant banners.
    • Adds an image to the premium extension on the extensions page.
    • Always show the custom dimension tab.
    • Added translations for Finnish, Dutch and Russian.
5.1 2014-11-11

Release Date: October 30th, 2014

  • Bugfixes:

    • Fixes a possible JavaScript conflict within the tracking code.
    • Makes sure translations are loaded correctly.
  • Enhancements:

    • Improved UX for help texts in form.
    • Added "Google Analytics by Yoast Premium" to the extensions page.
    • Makes sure the user returns to the original settings tab after saving.
    • Added a filter wp_nav_menu to enable tracking outbound links from the menu.
    • Added a filter wp_list_bookmarks to enable tracking for blogroll widgets.
5.0.7 2014-10-14

Release Date: October 14th, 2014

  • Bugfixes:

    • Fixes a bug where 404 tracking would not work when using ga.js tracking.
  • Enhancements:

    • Refactored several bits of code.
5.0.6 2014-09-17

Release Date: September 17th, 2014

  • Bugfixes:

    • Fixed several notices.
    • Improved support for premium extensions to this plugin.
    • Fixed bug where on multi-site or subdirectory installs, settings wouldn't save.
    • Fix the tracking of downloads in ga.js tracking.
    • Fixed a bug where custom code would be output after the send pageview instead of before.
    • Fixed an empty delimiter warning.
  • Enhancements:

    • Improved admin icon.
    • Added a filter wpga_menu_on_top which, when returned false, moves the analytics menu down.
    • Added filters yoast-ga-push-array-ga-js and yoast-ga-push-array-universal to filter the push arrays.
5.0.5 2014-09-04

Release Date: September 4th, 2014

  • Bugfixes:
    • Fixes error in link parsing that would cause all sorts of display errors.
5.0.4 2014-09-04

Release Date: September 4th, 2014

  • Bugfixes:
    • Fix small error in GA setup error link.
    • Fix bug that would remove attributes from links.
    • Added Try/Catch around connect to Google Analytics to prevent uncaught exceptions.
    • Move require of function file to prevent error with already defined functions.
    • Fix bug that sometimes prevented saving user roles to be ignored.
    • Fix several notices.
  • Enhancements:
    • Add links to Settings page and Knowledge Base on plugins page.
    • No longer store result from Google API in the main option, saves memory on frontend.
5.0.3 2014-09-04
5.0.2 2014-09-04

Release Date: September 4th, 2014

  • Bugfixes:
    • Fixed bug with outbound link tracking not properly escaping attributes.
    • Fixed bug that broke tracking with ga.js.
5.0.1 2014-09-04

Release Date: September 4th, 2014

  • Bugfixes:
    • Fixed string where array expected warning.
5.0 2014-09-04
4.3.5 2014-08-28
  • Enhancement:
    • Update banners in admin.
4.3.4 2014-07-17
  • Bugfix:

    • Fixed error in a database query as reported by mikeotgaar and applied some best practices for the database queries - props Jrf.
    • Fixed error in a database query.
    • Made check for customcode option more robust - props Rarst.
  • i18n

    • Updated gawp.pot file
    • Added de_DE, el_GR, es_ES, fi, fr_FR, hu_HU & nl_NL
4.3.3 2013-08-25
  • Fix a possible fatal error in tracking.
4.3.2 2013-03-13
  • Bugfix: Google Analytics crappy API output is different when you have a single GA account versus multiple. Annoying, but fixed now.
4.3.1 2013-03-11
  • Removes a left over JS alert.
4.3 2013-03-11
  • Major refactor of plugin code, to only load necessary code on front and backend.
  • Made entire plugin i18n ready.
  • Fixed Google Authentication process (thanks to Jan Willem Eshuis).
4.2.8 2012-10-08
  • Fix a small bug in tracking that could potentially slow down admin.
4.2.7 2012-09-20
  • Fix to prevent far too agressive oAuth implementation from breaking other plugins.
4.2.6 2012-09-20
  • Fix to prevent far too agressive oAuth implementation from breaking other plugins.
4.2.5 2012-08-31
  • Fixed a couple notices.
  • Added tracking to better understand configurations to test the plugin with.
4.2.4 2012-02-01
  • Fixed bug introduced with 4.2.3 that wouldn't allow saving settings.
  • Now only flushing enabled W3TC caches.
4.2.3 2012-02-01
  • Removed Dashboard widget.
  • Improvements to comment form tracking.
4.2.2 2011-10-12
  • Fix for OAuth issues, caused by other plugins that don't check for the existence of a class. Namespaced the whole thing to prevent it.
4.2.1 2011-10-11
  • Minor bugfix.
4.2 2011-10-11
  • Google Authentication now happens using OAuth. The requests have become signed as an extra security measure and tokens have become more stable, as opposed to the prior tokens used with AuthSub.
  • Added support for cross-domain tracking.
  • Fixed various small bugs.
4.1.3 2011-07-20
  • Security fix: badly crafted comments could lead to insertion of "weird" links into comments. They'd have to pass your moderation, but still... Immediate update advised. Props to David Whitehouse and James Slater for finding it.
4.1.2 2011-07-12
  • Fixed bug with custom SE tracking introduced in 4.1.1.
4.1.1 2011-07-07
  • Made plugin admin work with jQuery 1.6 and jQuery 1.4.
  • Added contextual help.
  • Improved cache flushing when using W3TC.
  • Fixed various minor other notices.
  • First stab at getting ready for full i18n compatibility.
4.1 2011-05-09
  • Added:

    • Google Site Speed tracking, turned it on by default.
  • Fixed:

    • Custom code now properly removes slashes.
4.0.13 2011-04-16
  • Fixed:
    • Properly track the post type when you're on a post type archive page.
    • Remove single quotes from item names for Shopp and WP E-commerce to prevent tracking issues (props Caleb Whitmore).
    • Only load the admin class when you're actually in admin and not doing AJAX.
    • Prevent notices on post types that do not have categories or tags.
4.0.12 2011-04-13
  • Fixed:
    • Tons of notices in backend and front end when no settings were saved yet.
    • Set proper defaults for all variables.
    • Notice for unset categories array on custom post types.
    • Notice for unset variable.
    • Error when user is not logged in in certain corner cases.
    • Bug where $options was used but never loaded for blogroll links.
4.0.10 2011-03-17
  • Known issues:

    • Authentication with Google gives errors in quite a few cases. Please use the manual option to add your UA code until we find a way to reliably fix it.
  • Added functionality:

    • Option to set _setAllowHash to false, for proper subdomain tracking and some other uses.
    • Option to add a custom string of code to the tracking, before the push string is sent out.
  • Documentation fixes:

    • Fixed link for _setDomainName().
    • Fixed some grammatical errors (keep emailing me about those, please!)
    • Removed second comment in source output.
    • Fixed version number output in source.
4.0.9 2010-08-30
  • Code enhancements:
    • Updated Shopp integration to also work with the upcoming Shopp 1.1 and higher.
    • Switched from split to explode, as split has been deprecated in PHP 5.3+.
  • New features:
    • A new debug mode has been added, using the new ga_debug.js. Along with this you can now enable Firebug Lite, so you can easily see the output from the debug script in each browser. Admins only, of course.
    • A list of modules has been added to the right sidebar, to allow easy navigation within the settings page.
4.0.8 2010-08-19
  • Reverted double quote change from 4.0.7 because it was causing bigger issues.
4.0.7 2010-08-17
  • Bugs fixed in this release:
    • Changed access level from "edit_users" to "manage_options" so super-admins in an multi site environment would be able to access.
    • Not a real bug but a fix nonetheless: UA ID is now trimmed on output, so spaces accidently entered in the settings screen won't prevent tracking.
    • Changed double quotes in link tracking output to single quotes to resolve incompatibilities with several plugins.
4.0.6 2010-07-21
  • Bugs fixed in this release:
    • Sanitizing relative URL's could go wrong on some blogs installed in subdirectories.
    • Comment form tracking only worked for posts, not for pages, and would sometimes cause other issues. Patch by Milan Dini.
    • Settings page: now correctly hiding internal links to track as outbound block when outbound link tracking is disabled.
  • Code sanitization:
    • Hardcoded the scope for custom variables to prevent that from possibly going wrong.
    • Improved method of determining whether current user should be tracked or not.
    • Added plugin version number in script branding comment, and moved branding comment to within CDATA section to assist in debugging, even when people use W3TC or another form of code minification.
  • Documentation fixes:
    • Updated custom variable order in settings panel to reflect order of tracking. You can now determine their index key by counting down, first checked box is index 1, second 2, etc.
    • Ignored users dropdown now correctly reflects that ignoring subcribers and up means ignoring ALL logged in users.
4.0.5 2010-07-19
  • New features in this release:
    • Added a simple check to see if the UA code, when entered manually, matches a basic pattern of UA-1234567-12.
    • Added integration with W3 Total Cache and WP Super Cache. The page cache is now automatically cleared after updating settings. Caching is recommended for all WordPress users, as faster page loads improve tracking reliability and W3 Total Cache is our recommended caching plugin.
    • Added the option to enter a manual location for ga.js, allowing you to host it locally should you wish to.
  • Bugs fixed:
    • Fixed implementation of _anonymizeIp, it now correctly anonymizes IP's by setting _gat._anonymizeIp.
    • Increased request timeout time for Google Analytics authentication from 10 to 20 seconds, for slow hosts (if this fixes it for you, your hosting is probably not really good, consider another WordPress host).
  • Documentation fixes:
    • Added a note about profiles with the same UA code to the Analytics Profile selection.
    • The profile selection dropdown now shows the UA code after the profile name too.
    • Updated the screenshots and the FAQ for this plugin.
4.0.4 2010-07-12
  • Fix for stupid boolean mistake in 4.0.3
4.0.3 2010-07-12
  • New features in this release:
    • Added versioning to the options array, to allow for easy addition of options.
    • Added an option to enable comment form tracking (as this loads jQuery), defaults to on.
  • Bugs fixed:
    • If you upgraded from before 4.0 to 4.0.2 you might have an empty value for ignore_userlevel in some edge cases, this is now fixed.
    • Custom search engines were loaded after trackPageview, this was wrong as shown by these docs, now fixed.
4.0.2 2010-07-08
  • Old settings from versions below 4.0 are now properly sanitized and inherited (slaps forehead about simplicity of fix).
  • New features in this release:
    • Link sanitization added: relative links will be rewritten to absolute, so /out/ becomes http://example.com/out/ and is tracked properly.
    • Added a feature to track and label internal links as outbound clicks, for instance /out/ links.
    • Added tracking for mailto: links.
    • Added a filter for text-widgets, all links in those widgets are now tagged too.
    • Added support for _anonymizeIp.
  • Bugs fixed in this release:
    • Made sure all content filters don't run when the current user is ignored because of his user level.
4.0.1 2010-07-07
  • Fix for when you have only 1 site in a specific Analytics profile.
4.0 2010-07-07
  • NOTE WHEN UPGRADING: you'll have to reconfigure the plugin so it can fully support all the new features!
  • Complete rewrite of the codebase
  • Switched to the new asynchronous event tracking model
  • Switched link tracking to an event tracking model, because of this change removed 5 settings from the settings panel that were no longer needed
  • Implemented custom variable tracking to track:
    • On the session level: whether the user is logged in or not.
    • On the page level: the current posts's author, category, tags, year of publication and post type.
  • Added Google Analytics API integration, so you can easily select a site to track.
  • E-Commerce integration, tracking transactions, support for WP E-Commerce and Shopp.
  • Much much more: check out the release post.
3.2.5 2009-12-06
  • Fix for XSS vulnerability as mentioned here.
3.2.4 2009-10-27
  • Fixed a bug in search tracking introduced with previous version.
3.2.3 2009-10-01
  • Added 0 result search tracking inspired by Justin Cutroni's post.
3.2.2 2009-08-04
  • Fix to the hashtag redirect so it actually works in all cases.
3.2.1 2009-08-03
  • Slight change to RSS URL tagging, now setting campaign to post name, and behaving better when not using rewritten URL's.
  • Two patches by Lee Willis:
    • Made some changes so the entire plugin works fine with .co.uk, .co.za etc domains.
    • Made sure internal blogroll links aren't tagged as external clicks.
3.2 2009-08-01
  • Added option to add tracking to add tracking to login / register pages, so you can track new signups (under Advanced settings).
  • Added beta option to track Google image search as a search engine, needs more testing to make sure it works.
  • Fixed a bug in the extra search engine tracking implementation.
  • Removed redundant "More Info" section from readme.txt.
3.1.1 2009-08-01
  • Stupid typo that caused warnings.
3.1 2009-08-01
  • Added 404 tracking as described here.
  • Optimized the tracking script, if extra search engine tracking is disabled it'll be a lot smaller now.
  • Various code optimizations to prevent PHP notices and removal of redundant code.
3.0.1 2009-07-31
  • Removed no longer needed code to add config page that caused PHP warnings.
3.0 2009-07-30
  • Major backend overhaul, using new Yoast backend class.
  • Added ability to automatically redirect non hashtagged campaign URLs to hashtagged campaign URL's when setAllowAnchor is set to true (if you don't get it, forget about it, you might need it but don't need to worry)
2.9.5 2009-07-06
  • Fixed a bug with the included RSS, which came up when multiple Yoast plugins were installed.
2.9.4 2009-07-05
  • Changed to the new Changelog design.
  • Removed pre 2.6 compatibility code, plugin now requires WP 2.6 or higher.
  • Small changes to the admin screen.
2.9.3 2009-06-09
2.9.2 2009-05-26
2.9.1 2009-03-28
2.9 2009-03-13
2.8 2009-03-11
2.7 2008-12-20
2.6.7 2008-12-15
2.6.6 2008-12-15
2.6.5 2008-12-15
2.6.4 2008-12-14
2.6.3 2008-07-17
2.6.2 2008-07-15
2.6 2008-07-15
2.5.6 2008-07-14
2.5.5 2008-07-14
2.5.4 2008-07-13
2.5.3 2008-04-20
2.5.1 2008-04-19
2.5 2008-03-30
2.4.1 2008-01-07
2.4 2008-01-06
2.3 2008-01-01
2.2 2007-12-18
2.1 2007-12-06
2.0 2007-11-17
1.6 2007-11-16
1.5 2007-11-15
1.4 2007-11-12
1.2.1 2007-10-14
1.2 2007-10-02
1.1 2007-10-01
1.0 2007-09-21